Senior Brand Manager

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Job title: Senior Brand Manager

Job reference number: SH153

Contract: Permanent, full time, 35 hours per week

Location: London-based with hybrid working (min 2 days per week in office)

Salary: circa. £58,000 per annum

Can your creativity and strategic brand insight help us achieve our purpose, to accelerate progress?

We are looking for a talented and imaginative Senior Brand Manager to join our Brand and Creative Content team at Charities Aid Foundation (CAF).

What you’ll do

At CAF, every one of us contributes to our impact. As our Senior Brand Manager, your experience managing brands, shaping brand strategies and driving creative projects, will empower our people to tell CAF’s story, enable our insights and messages to cut through, and our support work with donors and social purpose organisations to deliver positive change.

As our Senior Brand Manager, you will:

• Partner with the Head of Brand and Creative Content, to develop a successful global strategic brand approach, aligned with CAF’s long-term organisational objectives and values and promoting impact.
• Help to craft a compelling creative identity for CAF, fostering a culture of creative problem solving within the Brand and Creative Content team, and across CAF more widely.
• Run CAF’s in-house creative studio, managing two Senior Creative Designers, alongside our external network of agencies and freelancers, and partner with marketing colleagues in the UK and US, to produce high-quality creative work that helps CAF reach its audiences and achieve its strategic objectives and impact.
• Drive our creative briefing process and production schedule, targeting the most efficient ways of working and allocation of resources to deliver excellent user-focused work to time and budget, and maximise return on investment for our brand spend.
• Promote ethical brand practices, safeguarding, and responsible story-telling principles across our work — collaborating with our Executive Affairs. Legal and Compliance teams to help manage reputational risk and maintain public trust in CAF’s brand.
• Empower CAF colleagues across all regions, to deliver a positive brand experience at influential touchpoints, advising teams including our product, giving, impact, operational and support-service experts, to embed brand consideration at every stage of our organisation’s evolution.

 

Who you’ll be

This role is for you if you have experience of working in brand management within a complex organisation, ideally in the charitable, social purpose, financial-services or values-driven sectors, or have relevant transferable skills and are keen to make a difference to society. We are looking for:

• A natural collaborator, equipped to influence, advise and partner with CAF teams, across regions and disciplines, as well as external stakeholders, to deliver an integrated and authentic brand experience at CAF.
• Evidence of designing and delivering successful brand strategies, in partnership with multi-functional teams, that generate brand awareness, reinforce brand equity and drive impactful growth.
• An imaginative, problem-solving mindset, backed up with the skills and experience to think strategically and foster a collaborative, inspiring and agile environment for creative work.
• Exceptional design and creative judgement, with the capability to uphold a high creative standard and articulate a compelling creative and brand vision.
• Strong leadership and organisational skills, able to nurture a team of creatives, alongside managing and prioritising competing demands, planned programmes of work and ad hoc requests.
• An outstanding communicator, with the ability to champion CAF’s brand story, and engage colleagues at all levels with practical, user-focused brand guidance, tools and training.

What’s in it for you

At CAF you will receive:

• Permanent hybrid ways of working where roles allow
• Six weeks holiday plus bank holidays
• A wide range of development opportunities to support personal and professional growth
• Pension scheme with better-than-market employer contribution options
• Social impact benefit schemes

For all our employer benefits and to gain an insight into our culture and values, please visit cafonline.org/careers.

Who we are

At the Charities Aid Foundation, we accelerate social progress by providing essential connections between donors, charities and communities.

We safeguard and deliver vital donations, offer expert advisory services and financial products to donors and charities, and provide tailored charity banking through our award-winning bank CAF Bank.

Our purpose is to enable a better landscape for giving and a fair and sustainable future for all.

Diversity and inclusion

We know that the more diverse and inclusive our organisation becomes, the more creative, effective and impactful we will be. Our aim is for our workforce to represent the society we serve, and we have embarked upon an ambitious pathway to achieve this.

We want to attract, retain and develop the best of talent at all levels, and provide a leading and great place to work, where every voice matters.

How to apply

The closing date for applications is 20 February 2026

Interview date:

Please complete the form below, attach your CV and Cover letter, then click ‘Submit Application’ if applying via our website or send your CV and cover letter to recruitment@cafonline.org quoting reference number SH153

Please contact our Recruitment team at recruitment@cafonline.org or 03000 123 566 to find out more about the role, together with a detailed job description (INTERNAL ONLY)

We welcome applications from everyone who feels they meet the criteria, regardless of age, sex/gender, disability, race, religion, national origin, sexual orientation, marital, veteran or parental status.

Don’t meet every single requirement? If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may just be the right candidate for this or other roles.

As a Disability Confident Employer, we guarantee to interview disabled applicants who meet the minimum criteria for the role. Please indicate on the application form if you would like to be considered as part of the Disability Confident Scheme.

To apply for this role you must be able to provide proof of your Right to Work in the UK.

So we can support you to be your best during the application or interview process, please contact our Recruitment team at recruitment@cafonline.org or 03000 123 566 to request assistance or reasonable adjustments.

 

Job Reference: SH153